There have been important developments in mobile coupons this week with announcements by major companies and merchants including Burger King, Unilever and ShopRite. Burger King is doing it through an application for the iPhone, whilst the Unilever trial is through downloading a coupon to your phone from Samplesaint.com and then scanning it in-store. There are [...]
Archive for June, 2009
At a time when mobile TV in Europe is undergoing what might euphemistically be described as a period of retrenchment (with the honourable exception of activities in Norway) it is rather gratifying to see that services across the Atlantic appear to be faring rather better. Streamed mobile TV package provider MobiTV has announced that it [...]
In recent months, I’ve been looking at the flipside of the smartphone phenomenon. Smartphones accounted for 13% of all mobile device shipments in 2008 and, by 2015, such devices will likely represent around one-third of all annual new mobile phone sales, we believe. Giddying numbers. Especially for pressurised device vendors keen to stabilise their balance sheets [...]
We’ve seen some significant announcements recently across the industry by people like Verizon, Motorola and Ericsson who have indicated that they are offering products or services that include bundled mobile broadband via embedded modules in netbooks, for example. Technology-wise, of course, we’re seeing this across HSPA, WiMAX and LTE. Dongles are surely an interim solution [...]
I have a question for you. How many TV advertising campaigns can you remember from the past year or so? That really made an impression on you? That made you smile, think or that in some way indelibly stamped the brand upon your mind? OK, hold that number. Now, ask yourself the same question about [...]
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