It is interesting to note some of the elements included in Deutsche Telekom’s recently announced collaboration with equipment vendor Telit for M2M (Machine to Machine) applications. A press release from the two companies on February 4 alludes to an international focus, identifies the need for simplified and standardised products, and identifies specific target markets- notably [...]

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With the growth of smart phones and the mobile web, many companies - particularly in the transport industry - are launching ticketing solutions that are delivered by these routes also. Southwest Airlines for example has announced its first app for the iPhone and iPod touch.
Customers can book reservations, check in, check flight status, view flight [...]

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J. Alfred Prufrock measured out his life with coffee spoons. Mine – or a good part of it in recent years – has been measured out in operator KPIs and service provider statistics, usually involving the word “billions” or “millions”. Indeed, there is an analyst rule of thumb that states that when a particular KPI [...]

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At least four companies, led by heavy-weights Microsoft and Google, have set up services to offer Personal Health Records (PHRs) in the last few years in the US. PHRs store  patients’ medical records so that they can be accessible by patients and health officials as and when needed. Microsoft’s HealthVault was started in October [...]

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I was alerted recently to MixMobi, which is a new technology platform offer to retailers who want to create their own coupons and offers. Why’s it interesting? Well for several reasons. It ticks a lot of boxes for success in mobile marketing.
The mobile channel offers merchants the opportunity to differentiate from their competition. In the [...]

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